Brands I’m Vibing With

Even if I Haven’t Snagged ’em all yet:

Coca-Cola

My Purchasing Habits: An unhealthy amount of recurring purchases, some may call it a dependency.

Iconic, but nothing new. It would take a lot to knock this brand off of my list! And when it comes to the Cola wars I’m a proud supporter and always favor it over Pepsi. However, you won’t catch me trying their new flavor collab with Oreo. I think the old tried-and-true Oreos with milk is my preference.

Waterboy

My Purchasing Habits: These have been sitting in my cart multiple times and I am their target audience, but I haven’t purchased.

Waterboy is a hydration brand with a product lineup that fits my lifestyle perfectly—yet, for some reason, I still haven’t purchased. If you’re active and need some post-workout hydration, if you’re no stranger to a night out (and the potential next-day hangover), or even if you’re like me and tend to prioritize coffee over water, they’ve got ya covered.

But my lack of purchases doesn’t discredit the brand. Waterboy stands out because they’re willing to take risks that larger corporations shy away from. Hosting consumer brand trips? Bold move. It’s clear that they understand that people are over influencer-dominated events and want brands that actually engage with them. Waterboy’s approach is refreshing, even if I haven’t taken the plunge… yet.

Liquid Death

My Purchasing Habits: I’ve never purchased, but I’m always impressed by this brand.

This brand is bold, in your face and intense—all in the right, unapologetically themselves kind of way. The consumers that get it, get it, and the ones that don’t probably aren’t their target audience anyway. But one thing’s for sure, Liquid Death isn’t playing it safe or dialing it back.

Talk about killer collabs 😉 :

• YETI Coffin Cooler
• Corpse Paint x E.L.F
• & More

Hold up… Are bev products & bev brands all the rave right now?

Maybe it’s something about the energy they’re bringing, or maybe we’re just all thirsty for something different.

Dove

My Purchasing Habits: I’m a repeat loyal customer across the brand’s product offering.

Dove has earned my trust, and that’s no easy feat. Body wash, bars of soap, deodorant, shampoo, conditioner, lotion, exfoliant—they’ve got it all, and it’s filling my shower and bathroom cabinets. It’s a clean brand that makes me feel confident in using it on my skin, and I LOVEEE that.

Hoka

My Purchasing Habits: I’ve bought one pair of their running shoes and have considered buying more, but then I logically think… How many pairs of running shoes do I need?

My feet have never felt so supported on a run. And listen, I don’t want one pair, I want them all! If you’re reading this… maybe purchase some and let your feet thank me later.

Hoka could leverage the rising popularity of run clubs by sponsoring them or popping up at their events to let runners test out their shoes. A great influencer for them to consider would be Kate Mackz (@katemackz), the NYC runner who interviews influencers, creators and celebs while jogging through the city—usually incentivizing them with a new pair of sneakers, or in this partnership a pair of Hokas.

Who are you vibing with?

Are there any brands on your radar, in your cart or that are a repeat purchase for you? Drop them in the comments—I’d love to hear your take on these, or which brands are catching your eye.